Hello, I'm Babatunde, with a seasoned background spanning more than 9 years in art direction, branding, and 2D motion design. I specialize in crafting engaging brand narratives and robust visual identities. My design journey is fueled by a relentless curiosity, a comprehensive approach to creative thinking, and a talent for weaving captivating visual tales.
My story ↓
Growing up in Nigeria, I was always fascinated by art and design, and how it impacted people’s lives. This curiosity led me to pursue an associate graduate's degree (National Diploma) in General Art, and later an associate graduate's degree (Higher National Diploma) which I majored in Graphic Design where I not only honed my technical skills but also discovered my passion for design.
In my professional journey, I've been part of diverse projects and teams. My experience includes spearheading the art direction and branding for the UBA Marketplace event, crafting numerous visual advertising narratives at GTBank, and shaping the contemporary design of the Lagos Blue Rail train. Presently, I'm engaged in designing and developing 2D motion narratives at Enverus.
Centered on business strategy and visual narration, I've honed my expertise in creative leadership, crafting brand identities, conducting design research, and developing 2D motion narratives. My enduring aim is to forge compelling visual tales from design briefs that engage and clearly convey messages to our intended viewers.
In addition to my work, I'm passionate about skill development, continuous learning, mentoring and coaching aspiring designers. I enjoy photography, watching anime, fitness, movies, and relaxing in my free time.
My Journey
Oct 2022 - Present
Brand Designer/2D Motion Designer, Enverus
I have enhanced brand visibility through diverse e-marketing designs, increased product engagement with compelling social and digital ads, supported product launches with promotional and training videos, and developed spec sheets for energy products while refining the brand's web imagery.
Nov 2021 - Oct 2022
Senior Brand and Marketing Designer, FairMoney
I've created visual designs for multiple platforms, collaborated with teams to align with brand standards, developed explainer videos to boost product understanding and sales, and guided campaign aesthetics to match brand goals.
Feb 2019 - Dec 2020
Art Director and 2D Motion Designer, UBA
I led the art direction and branding of the UBA marketplace event. I created marketing materials to strengthen brand strategy and designed ads that complemented product aesthetics. I managed the complete design process for 5 new products and stayed updated on industry trends through active social media and online research.
Feb 2019 - Dec 2020
Graphic Designer, CMC Connect
I worked hand-in-hand with clients to grasp their needs, carefully managed project details from start to finish, and crafted a variety of innovative marketing materials. By actively presenting ideas to customers and incorporating their feedback, I refined my designs. My creativity was key in developing new marketing ideas, and I constantly kept up with the latest trends in public relations to stay ahead of the curve.
Jan 2009 - Oct 2009
Graphic Design Intern, LTC Advertising
I created a range of design elements for various sales and marketing projects across print and digital platforms, including innovative flyers and ads with cohesive layouts and colors, and used advanced photo-editing to enhance advertisement visuals.
Nov 2021 - March 2023
Brand Designer, Syncari
I effectively designed banners for social media platforms to boost brand and product recognition, created infographics for clear communication of complex data to stakeholders, animated the brand mascot Syncaroo for improved engagement, and innovated digital campaign designs to increase user interaction.
Jan 2021 - Oct 2021
Senior Brand and Marketing Designer,
Tangerine Africa
I developed and implemented clear design concepts from start to finish, turning business goals and user needs into appealing, user-centric designs. I facilitated collaboration between marketing and design teams for timely delivery, maintained brand consistency across marketing efforts, ensured top quality and timely completion of deliverables and boosted product campaigns for greater customer engagement.
Aug 2016 - Jan 2019
Art Director, GTBank
I led the design strategy for over 10 flagship products and major branding for GTBank's Food & Drink and Fashion Weekend events. My work involved creating advertisements, promotional materials, and graphics for web and brand identities, as well as producing engaging videos for social media and advertising.
March 2013 - June 2015
Graphic Designer, Chocolate City
I designed a wide range of marketing materials, including print collateral and banners, and created unique album and single covers for various artists. My work also involved crafting striking social media graphics to boost online campaigns, utilizing key design principles for aesthetically pleasing results. I have produced a diverse portfolio of over 100 album and single covers across multiple music genres.
Skills
Art Direction
Photo Manipulation
Brand Strategy
Motion Design
Logo Ideation & Design
Editoral Design
Typography
Iconography
Branding & Identity
Color Theory
Layout And Composition
Illustration
Education
Associate Degree Graphic Design (Higher National Diploma)
— Yaba College of Technology
Diploma General Art and Design (National Diploma)
— Yaba College of Technology
Things i love ↓
I love the escapism of science fiction, and the way it can transport me to another world. Anime is another great way to relax and unwind, and I enjoy the challenge of trying to understand complex plots and interesting characters.
